2015 Year End Organizational Report



July 1, 2011, Serve & Protect founder Robert Michaels filed Tennessee incorporation papers launching Serve & Protect as a non-profit. Within 60 days, Serve & Protect had a 501(c)(3) approval (signed by Lois Lerner by the way).

Since that time, this one of a kind organization has served public safety professionals on local, state, and federal levels nationwide. The Serve & Protect newsfeed is on Facebook at /ServeProtect.

For founder Michaels, it was a 41 year journey that began in 1970 when he joined the 229th Military Police Battalion of the Virginia National Guard. In 1973, Michaels joined the Norfolk Police Department and served 5 years, 2 on patrol, 6 months on the 5th Platoon, and the remainder in the Detective Bureau. He never had a thought of what would come in 2011.

From law enforcement, Michaels returned to college at Columbia International University earning a B.S. in Biblical Education and working 3 years in radio, and on to Wheaton Grad School earning a M.A. in Communications, focusing on interpersonal. While in Wheaton, Rob began a career in marketing and PR that led him to Nashville where he served for 33 years in the music / entertainment business. In 2008 he became Executive Director of Global Tribe, founded by Anthony Walton and in the U.S. by Newsboys.

In late May of 2011, sitting in Church at Fellowship Bible Church, Michaels prayed for God’s leading, feeling there was something he was called to do. The answer, Serve & Protect, a non-profit dedicated to providing help for public safety professionals and their families for emotional and spiritual needs – and the needs are great!

Every 17 hours, a law enforcement officer commits suicide, and  85% of first responders have PTSD symptoms. Many are afraid to use employee assistance or PEER groups, so far too often these professionals suffer silently.  Some turn to addictions, and  ¥ Sadly, left untreated, PTSD can result in suicide.


Today, Serve & Protect has grown from a calling to an international organization with a crisis line, though partnership with industry leader Safe Call Now  and a wide array of services available to help a professional grouping vastly underserved.

They have built a network of services – a toolbox – to include trauma therapists that practice EMDR or Rapid Resolution, Chaplains, service dogs, and more (see attachment). In 2012, Michaels launched Guns’n’Hoses, a Bible fellowship for public safety, and in 2015 added veterans. This provides a safe environment to both study the Bible and talk through pertinent life questions.

“Our focus is providing real solutions for real problems our public safety professional encounter as they protect our communities every day,” says Michaels. “As we see law enforcement facing tremendous stress, not only from risking their lives daily, but moreover, politicians and activists, the emotional wounds can run deep. Our sole purpose is to be there and help them navigate some of their life’s most difficult challenges.

When we began we developed our national network of Chaplains and our trauma therapist networks. We expected a great number of calls for Chaplains, however, 99% of calls are from the crisis line requesting a trauma therapist to help with PTSD.”


The Serve & Protect signature service is Collaborative, Comprehensive, Compassionate, and Confidential Care. The Serve & Protect / Safe Call Now model is 360Care, providing the appropriate service tailored for the callers needs, from the first call through resolution, including locating trauma therapists for those in residential care to provide consistent aftercare treatment. 360Care.


Perhaps the most unique element is the Serve & Protect mobile app, downloadable for free at http://www.serveprotect.org. Like the website, the mobile app affords considerable information to educate about PTSD and suicide.


Serve & Protect’s Robert Michaels is a member of: American Academy of Experts in Traumatic Stress,  National Center for Crisis Management,  Fraternal Order of Police   ◦ serving as Tennessee FOP State Chaplain ◦ Second VP FOP Morris Heithcock Lodge 41, Williamson County TN ¥ International Police Association.

Rob serves as Chaplain for the FBI – Memphis Division, Nashville Resident Agency. Fall 2015, Michaels will travel to Washington D.C. to serve as Guest Chaplain for the U.S. Congress, nominated by Congressman Marsha Blackburn.

BE PART OF THE SOLUTION As a non-profit, Serve & Protect exists by the good graces of our business sponsors (listed on our webpage) and generous individuals who believe in serving public safety professionals. All donations are tax exempt. To invest in this work, click on DONATE HERE. There you can donate through PayPal or check. Our priority is twofold – providing a unique and comprehensive service meeting real needs, and educating both administrators and rank and file professionals serving in the public safety sector.

We must increase awareness and educate more. The more we reach, the more we can rescue